First encounters with a new client are always key. Listening, observing, and understanding how they want to present themselves even before picking up the camera. With VP Hotels, that was clear from the very beginning.

In that first meeting, we talked about light —high key, low key—, product and lifestyle photography, still images and video. Everything was already clearly defined in a solid brand book. Far from being a limitation, it became a clear guide to find the right tone and start building from there.

Beyond reproducing a style, the collaboration was built on trust in my ability to contribute vision, judgement and solutions. That trust made the results possible and opens the door to a collaboration designed to grow over the long term.