Back in the time, the car was the hero.

When I started, I was mainly a car photographer. At that time I did try to bring the people-plus-car combination on the table. Just like in the ad concept for the Honda CRV campaign or in my portfolio examples for Audi TT.
I guess the market wasn’t totally ready for that. Lately, it’s getting mainstream in advertising, and not only for cars. The experience is what matters. For my “happy holidays” 2020 action, I did shoot this series with a Smart forfour and a model.

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18/12/2020
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