The images for e-commerce are the only connection with the product for an online shop. There’s no real-life seeing, touching and trying, just the photography. Reason why they’re essential. Only the best quality images will guarantee to bring the most useful visual information for a product or service.
Either on white background, either with a more sophisticated setting and stylism, there’s a strong importance of lighting, composition and sharpness to convey quality and textures. Also, when the shot is with a model, the attitude and how well the product fits, are the keys to help the client to imagine himself and visualise how nice it would be for him.
To make a long story short, photography is the only weapon to cause the shopping impulse.