When the visual language evolves

Working with lifestyle photography in a hotel environment felt like a natural step. It’s a common approach in the sector, although until now no client had asked me to explore it directly.

The session was built around three couples, combining interiors and exteriors, with a low-key lighting approach to create atmosphere without taking attention away from the spaces. The idea was to add human presence and a sense of experience beyond purely descriptive images.

As often happens, the process was just as important as the final result. The approach evolved along the way and helped clarify what kind of visual language best fits the brand. From there, a future complementary session naturally takes shape, defined from new premises.

The trust built during this first phase has been key. Adjusting the approach and adapting to new directions is a natural part of the work when the goal is to build a strong, long-term visual narrative.

Styling: Sofía Caparrós
Photo assistant: Marvin Delsart
Models: Lisa Mia, Seve Montoro, Isabel Pignatelli, Sam Williams, Irlanda Álvarez, Alejandro Guinot 
Production: We are CP
Make-up & hair: Eva Rincón