DethHub,

For twenty years I worked as an art director in advertising.
Then, for more than twenty years, as a professional photographer. 

In reality, my approach never changed. 

Even in the simplest photographs, the starting point remained the same: defining what the image was meant to achieve before producing it. Its function came before its form.
I had always approached image-making this way. The tool was secondary. 

Thinking about an image inevitably leads to considering how it might unfold in time — how it can move, develop and communicate beyond a single frame. 

DethHub comes from that continuity. 

It is not a shift in direction, nor a return to a previous role.
It is the integration of creative direction, photography and visual production under one coherent vision. 
Twenty years building ideas.
More than twenty years executing them. 

DethHub is where those two trajectories meet. 

If you would like to explore it, check dethhub.com