DethHub, a natural evolution. For twenty years I worked as an art director in advertising.Then, for more than twenty years, as a professional photographer.  In reality, my approach never changed.  Even in the simplest photographs, the starting point remained the same: defining what the image was meant to achieve before producing it. Its function came before its form.I had always approached image-making this way. The tool was secondary.  Thinking about an image inevitably leads to considering how it might unfold in …

Introducing DethHub Read more »

Lifestyle vs. Producto: Two complementary ways of communicating within the same space.  You’re used to seeing me show spaces through descriptive images that convey a sense of openness, views, quality finishes and, ultimately, a place you’d want to live in. But experience also deserves to be shown, not just suggested. Both approaches to photography are equally valuable, each serving its purpose across different communication channels.  These are Lifestyle and Interior sessions for VP Plaza España Design, a project developed as part …

One Space, Two Ways of Telling the Story Read more »

When the visual language evolves Working with lifestyle photography in a hotel environment felt like a natural step. It’s a common approach in the sector, although until now no client had asked me to explore it directly.  The session was built around three couples, combining interiors and exteriors, with a low-key lighting approach to create atmosphere without taking attention away from the spaces. The idea was to add human presence and a sense of experience beyond purely descriptive images.  As often …

Lifestyle as Part of the Story Read more »

Adapting to the brand book as a creative starting point. First encounters with a new client are always key. Listening, observing, and understanding how they want to present themselves even before picking up the camera. With VP Hotels, that was clear from the very beginning.  In that first meeting, we talked about light —high key, low key—, product and lifestyle photography, still images and video. Everything was already clearly defined in a solid brand book. Far from being a limitation, it …

VP Hotels Read more »

Since last summer, I’ve been working more regularly with Minor Hotels Over this time, I’ve had the chance to work on several projects in Spain, mostly for  NH Collection Hotels & Resorts, but also for NH Hotels & Resorts in Paris and Barcelona, and for Tivoli Hotels & Resorts in Italy at the beginning of 2024. Here’s a small visual journey. 14/06/2025

Whatever the reason that brings people in front of my lens, I’m grateful for every single one. Portraiture has become one of my passions in recent years. I also have the privilege of sharing many of these moments with a truly talented portrait artist: my wife, Eulàlia Peres. I’ll introduce her properly in an upcoming post dedicated to her work. 13/06/2025

Light and color, my essential allies. Whenever possible, I love taking the time to carefully light and photograph the dishes and cocktails that hotels need to showcase. 13/06/2025

Excellence in design is in harmony with the history in the Gran Hotel Inglés. The Gran Hotel Inglés is a relevant example of when excellence in interior design is achieved to convey both modern luxury and history. The hotel got inaugurated in 1886. They were already offering luxury and technological advances of the moment such as electric lighting, telephone or running water on all floors. Many original structures, such as the iron columns, were respected. You can even find two original …

Enjoy modern and historical luxury at Gran Hotel Inglés Read more »

Competition cocktails and avant-garde gastronomy at the Gran Hotel Inglés The cocktail and gastronomic offer of the Gran Hotel Inglés lives up to its interior design and the quality of service of this 5-star superior hotel. It was the first hotel in Madrid to have a restaurant. It continues to be a must-see in the city for lovers of authentic and elaborate cuisine. 01/05/2023

Venecia, a must place for a brand like NH Collection Hotels and Resorts. The  hotel NH Collection Venezia Grand Hotel Palazzo dei Dogi in Venice is a prime example example of the importance of historical heritage and original architectural elements in a hotel’s interior design. The Palazzo, which dates back to the beginning of the 17th century, belonged to a rich merchant family in love with botany, and is now a luxury hotel with the only garden of more than 2000m2 …

NH Collection Venezia Grand Hotel Palazzo dei Dogi Read more »

GoXo Restaurant at NH Collection Barcelona Constanza. They’re not just a hot dog, a burger or french fries, they’re the GoXo restaurant version. With the art of Dabiz Muñoz when he decided to reinvent fast food by creating the GoXo concept.What less than giving them all their visual magic with my light? 09/05/2022

At the new NH Collection New York Madison Avenue hotel, The MAD Bar & Cocktails is a concept directly inspired by the Mad Men series, which was taking place on Madison Avenue itself. I have brought the iconography of the fiftie’s Manhattan into the cocktail photos, with elements used in hotel lobby decoration. 01/01/2022

Minor Hotels continues to strengthen its NH Collection Hotels & Resorts brand. This time, it is in the Big Apple that the brand has launched a new hotel that will turn certainly emblematic within the network. The design of the hotel got carefully studied. It’s full of Fifties’ New York details. It also refers to the Mad Men series that was taking place on Madison Avenue itself. I brought this atmosphere in my photos, always faithful in portraying the buildings and …

NH Collection New York Madison Avenue Hotel Read more »

Three significant criteria to choose your photographer: When the opening of a business or the launch of a product approaches, comes a need to have several photographs that reflect its positioning and quality.It’s important because the first eye contact most people have is through your online “storefront.” Therefore it is essential to choose the right photographer to perform this task well.To choose correctly, ask yourself these questions: Can my photographer provide me with images that convey the value and quality of …

How to choose a photographer? Read more »

Minor Hotel’s new gamble in Rome. With the first batch of photos to update the archive while deeper changes are carried out, Anantara Palazzo Naiadi Rome, an iconic hotel on Piazza della Repubblica, has become part of Minor Hotel’s luxury brand, Anantara Hotels & Resorts. It is the third hotel of the brand in Europe, part of a plan to expand throughout the continent, of what some consider the brand that represents the true essence of luxury. 22/08/2021

Because of the pandemic, more than ever, people are buying online. The images for e-commerce are the only connection with the product for an online shop. There’s no real-life seeing, touching and trying, just the photography. Reason why they’re essential. Only the best quality images will guarantee to bring the most useful visual information for a product or service. Either on white background, either with a more sophisticated setting and stylism, there’s a strong importance of lighting, composition and sharpness to …

the one and only shop window Read more »

A residential area that turned into a resort. Bahiazul is a very special resort, all the “rooms” are villas with their private pool. It has been projected as a luxury residential area but its conversion got a great success. A great place to be on holidays at Fuerteventura. This year, they started with some renovations and they will follow on step by step. My pictures of the exteriors and of the villas are showing the first step. 30/03/2021

Two passions in one. «Nos han robado la primavera» (They’ve stollen our spring) 61x38cm. This is the first artwork of a new line that combines my two passions: photography and painting. The starting point comes from my project “2 suns” in which I was missing some kind of extra dimension. Mixed media, giclée printing on canvas, acrylic, ink and marble dust. It was available at @artistsandbarcelona but has been already sold. If you did like it, I can do a new …

With a touch of paint. Read more »

An impressive luxury hotel, 1st hotel of Anantara Hotels & Resorts in Spain. The luxury hotels and resorts brand Anantara Hotels & Resorts is the root of Minor Hotels, a Thai hotel group that became a major stakeholder of the Spanish NH Hotels & Resorts company.Benahavis’ hotel, close to Marbella, became part of the brand recently. Being the first in Spain, it’s part of an expansion plan in the whole of Europe. They counted on my expertise to transmit their luxury …

Anantara Villa Padierna Benahavis Palace Marbella Resort Read more »

Back in the time, the car was the hero. When I started, I was mainly a car photographer. At that time I did try to bring the people-plus-car combination on the table. Just like in the ad concept for the Honda CRV campaign or in my portfolio examples for Audi TT. I guess the market wasn’t totally ready for that. Lately, it’s getting mainstream in advertising, and not only for cars. The experience is what matters. For my “happy holidays” 2020 …

Cars & people Read more »

Almost a complete refurbishment. After a logotype change and a complete makeup of the brand, it was a must to change the Barcelona shop’s interior design as well and picture its splendour. On the ground floor of a classical building at Paseo de Gracia cross with Aragón street, some years earlier, the famous Fashion Café stood there. It seems that the fashion part did remain in the place if you only have a look at the new, very vanguardist, Burberry’s collection. …

Burberry’s shop Read more »

Indoor portraits are requesting me to play with the light. Most of my clients know me principally from my architecture, interiors and culinary photos, but few know me from my portraits. I have always liked these, but they matter more and more to me. So far that it has become my third speciality.Lately, I am dedicating more time to the studio portrait, playing with the light to create an atmosphere in line with what I want each one to transmit. 09/11/2020

A dreamy beach or a closed beach? About to reopen businesses, a new marketing need arises. It is no longer just worth teaching what is beautiful, appetizing or what you eat well, you also have to convey that it is a safe place and where you are taking all the safety measures for consumers’ health. Even the same visuals that previously made you dream, today can have another meaning. White sand and turquoise water, with no one: a dream come true! …

A new reality asks for new visuals Read more »

The sun is not at the same place anymore. After two months of social coma, confinement state is ending.We did close the door of our houses with warm clothing and we’re opening it back in a t-shirt. Despite the sensation of being trapped in the groundhog day, time did running by more than ever. The time that did pass by is represented by these pictures of Barcelone in which the sun is not anymore at the same place and the shadow …

Two suns Read more »

Is it possible to take an interior photo at € 10? Yes, but is it reasonable? Starting with this question, while we were confined, I recorded six video tutorials (sorry, only in Spanish), in which I first explain the only way to get an interior photo at € 10, which is to do it in a very short time (that is, counting that you cannot bill knowledge, nor investment, nor experience). Then I explain the HDR technique that allows an image …

A 10 Euros interior picture. Read more »

From the applause to the party.  In my building, for two months there was a party version of “Covid-19-balconing.” Every day at 8:00 p.m. between March and April, the applause for the sanitary collective has been followed by smiles, music, dancing and a healthy party. 30/04/2020

Personal project of one image within another. “Under the titanic fight between light and darkness, India ink hits the paper once and again until it opens the door to a movement fixed into eternity“I wanted to create a deepness recreation with Indian ink on drawing paper and represent a landscape of volumes between the contrasts of its folds and the darkness of the ink. One of the black stains opens a window on another image, a nude painted with light. Be-ink …

Be-ink Read more »

Personal project of criticism against pesticides Harmful pesticides! The beautiful and colourful fruits and vegetables that we find in the shops are full of pesticides and chemical fertilizers that are killing us silently. In a way, we know it and we would like this won’t happen but for some reason, it doesn’t seem real and we think that it will not affect us. Like people who smoke, they know it’s bad, but since the poisoning is slow and quiet, it’s not …

Pernicious pesticides Read more »

Five stars hotel Me Barcelona will open in fall 2021. There was a first Me Barcelona years ago, but neither the building nor its location was matching the essence of the brand and Meliá planned a change. After renaming this Me Barcelona on Pere IV street as Meliá Barcelona Sky, the search for another location began. How could Barcelona, ​​a city so cosmopolite and hip remain without a Me? Finally, a very nice project germinated, the reform of the “Novedades” cinema …

Me Barcelona, soon to open. Read more »

Veteranos An e-sports team that plays in the Call of Duty league asked me to shoot their presentations pictures. Taking advantage of the session, I did record some video sequences to combine with the photos on their promotional video. Veteranos photos y video 01/09/2019